Sunday, 23 June 2019

ROLE OF UI DESIGNER

User Interface Design is the look and feel, the presentation and interactivity of a product. If one looks at job descriptions for User Interface Design, it will befound that most interpretations of the profession that are similiar to that of  graphic design and sometimes extending also towards branding design and even towards front end development because if one looks at expert definitions of User Interface Design, they will find that descriptions are in part identical to User Experience Design by referring to same structural techniques.

User Interface Design is a multi-faceted and challenging role as it is responsible for the transference of a product’s development, research, content and layout into an attractive, guiding and responsive experience for users. It is a field that, unlike UX, is a strictly digital profession.

As per definition:
The means through which user and computer interact, particular to use of input devices and software.
UI designer’s responsibilities:

  • Look and Feel:
  • Customer Analysis
  • Design Research
  • Branding and Graphic Development
  • User Guides/Storyline
  • Responsiveness and Interactivity:
  • UI Prototyping
  • Interactivity and Animation
  • Adaptation to All Device Screen Sizes
  • Implementation with Developer

As visual and interactive designer, the UI's role is crucial to any digital interface and for customers it is a key element to trusting a brand. While brand itself is never the responsibility of the UI designer rather its translation to the product is.
So in conclusion:

  • User Interface Design is responsible for transference of a brand’s strengths and visual assets to a product’s interface in order to enhance the user’s experience.
  • User Interface Design helps in visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms.
  • User Interface Design is digital field which includes responsibility for cooperation and work with developers or code.


UI design produces a product’ skin – a product’s visual/graphic presentation and it’s responsible for the product’s senses – its reactivity and interactivity in response to a user’s input. And its gestures – a product’s guides, hints, and directives that visually leads users through their experience.

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